So what are the most compelling reasons to choose a capable freelance web designer over an agency for your next web design project?
Freelance web design is often cheaper
So why would freelance web design be cheaper? And is it a false economy?
Well the first thing anyone procuring any services such as freelance web design or SEO or PPC would be to assess their capabilities via their website and testimonials and/or case studies.
In general do you feel confident that this person is genuine, has the credentials necessary and is experienced enough to deliver what you need?
Not easy to work out, though gut instinct usually will see you right most times.
So you have decided to go with a freelancer, good choice. As a good web design freelancer will deliver you a project personalised to you with all the diligence that those who work for themselves really should offer, and usually do.
I have indicted what kind of money web design will cost in a previous article and feel this would be a good place to look at in order to work out what your budget will likely afford.
It is not easy to talk money when things are so open but you should be able to get a high quality basic WordPress style CMS website for around £1000, this will not be design heavy (basic logo, colour choices, maybe a banner or two), not have huge depth (pages), not have massive amount of functionality but it should be a good looking and performing site and should be responsive in this day and age.
More one on one time
One of the distinct advantages of working with a web design freelancer is that you build a rapport with the person, and if they work like me, they do not over stretch themselves and so can respond to requests really quickly and will more than likely fully understand what you are talking about and get on with any tweaks, amendments addition or advice in a timely fashion rather than a mixed bag of time consuming communication that an agency often equates to.
Easier communication in general
As mentioned it is usually a breath of fresh air when you only have one person to communicate with rather than an expert here an expert there and a conduit who deals with tens of people or more each day.
And for those who like things to go as smooth as possible (everyone surely) the above reason may well just be enough for you to decide on the personal freelancer route.
One more reason – cost
Though if there was one more reasons to go for a freelancer the fact that most freelance projects work out a considerable amount less than agency style work which may sway you even further to making contact and getting a proposal.
A typical saving maybe anywhere between 5 and 40+%! Yes you will not be paying for city cnetre rents, and a huge amount of staff wages and bonuses.
Not all freelance web designers are made equal
When you decide on a freelancer it may be useful to see what other services they can offer, as this can help you stick within a relationship that offers you a lot more and makes life easier.
For instance I also offer:
Content Marketing (blogging, case studies,)
Email Marketing – Simple right up to marketing automation (I have procured and implemented Eloqua and Marketo)