If you are into advertising and familiar with David Ogilvy, you will probably already realise the importance of copy text.
Stories of two or three word changes in adverts and a huge increase in response are common in this sphere, and I am in a position to agree with these stories through real life experience of split testing advertising online and offline.
So why would you need a freelance copywriter?
Do you see the value in being seen as a thought leader in your industry, rather than an average entity within many? Need a number of web pages or brochures filling with the right wording, large or small. Do you understand that clever use of words can have a very persuasive effect on readers, not manipulative, just doing the best to ensure that your product or service is considered more highly than your competition.
If the answer is affirmative to the above, then please get in touch with me for an affordable copy writing quote.
Questions to ask yourself:
Just so you can work out what my fee will be please think carefully on how much work you need me to do.
Do you need graphics?
I am happy to source photos, edit them to look great and fit a size, I often design typography lead images (photo and text), though I am less inclined/experienced to work on heavy design work, this you will need a professional graphic designer.
Please take a look at my past design work to see what level I am happy to work to, basically I am not into really heavy Photoshopped images that have had layers/effects/sophisticated image manipulation added to create illusory or highly creative images.
What level and amount of research is needed?
I am degree educated and have researched and delivered reports on many differing areas, I am able to work out trends and put together wording that would reflect this information in a manner that will communicate effectively.
But I need to know if you need me to work things out, research from scratch or you have all the details presented for me at the outset.
All a matter of time really, and my hourly fee.
How quickly do you need the work?
If you need me to prioritise work then I will usually charge a 30% premium to my hourly fee, so you can get an expedient service.