Freelance Web Designer and Digital Marketing Consultant
Skype : AnthonyMunns77

How Much Does Web Design Cost?

How Much Does Web Design Cost?

How Much Does Web Design Cost?

Oh how I love ‘piece of string’ questions.

But hey, I am going to do my best to give a damn good overview of things you need to think about and give you some ball park figures to consider dependent on quality, who you use, where they are located and other variables that will mean the difference between low and high figures.

So I think it’s best we dissect this important question into some manageable chunks and chip away at it like that.

I am mainly going to look at this from my perspective as a freelancer web designer but will also touch on the agency model (more expensive usually) which has benefits and drawbacks for clients.

*I will be adding in promotional options also to this costing document so you can also see what may need to be budgeted for in order to successfully market your website if this has not been considered already.

What will you expect to have to pay for your next web design project?

Having done my research around the web, it appears that in £(GBP) a freelance web designer, from newbies, up to those who seriously know their stuff (like me) charge from £20-£100+ per hour.

I am not going to get into who deserves or does not deserve their cash, as I know some who will charge £100+ per hour and give you an amazing website that you would never have got in 1/4 of the time, with no hassles, and then there are those who charge £20 per hour and never really finish the job and you are ashamed to even call it your own, and you go grey in the process.

And vice-versa!

Safe to say you usually get what you pay for:

In my opinion/experience, and one that you will no doubt agree with if you are over 16 years of age, quality usually costs money.

There is just no escape, though there is a grey area where this can be difficult to quantify and you can get an amazing service within a range of prices.

I am personally sitting at the affordable end of a cost per hour charge at £35/hour (£280 per day) which may go up to £40/hour (£320 per day) in the near future as I know my skills are in high demand, I deliver great services and get stunning results, save my clients money, plus the cost of living rises every, and so (in the parlance of beauty product advertising) I deserve it!

Those in salaried positions expect pay increases every year in the private sector, so as a freelancer I need to factor that in every now and again, especially as it is so damn hard to manage the freelance model, with zero job security or any type of financial sweeteners that salaried people often take for granted.

Here is how I justify my charges.

First of all there is the historic and ongoing time investment which either costs me money outright for education or stops me earning as I self teach or read up (personal development), trial things etc.

Then there is the freelance model, which I would argue has a slight premium attached anyway due to the lack of job security associated with this revenue stream and the too often boom and bust work load, lack of perks such as pension etc.

Time and capital investment:

I borrowed £20,000 + to pay for fees for a (BSc Hons) university degree in Technology/IT and Television Production which I worked very hard for 3 years to obtain and got a 1st class honors degree for my efforts.

Since graduating I have worked from 2006 to 2014+ (8+ years) every single day (honestly, pretty much every day) on web design, graphic design, SEO, PPC, consulting, video production, blogging, idea formation, copy writing, and digital marketing in general.

I have interspersed this with two roles in very senior positions as a digital manager of a world leading education technology company where I brought about huge positive changes in their digital marketing at a time of raid growth in the company and a similar role for a large PLC in the gas and oil industry with equally fantastic results.

Put simply you are getting a very highly skilled person in a highly in-demand niche that adds value to your business.

Trades V Marketing Professional:

When a skilled plumber (for sake of example) who works on your kitchen charges roughly the same price per hour as me (£30-50), depending where he is located, you can start to see that a quality web designer and marketing professionals represent great value for money at the same cost.

While a good plumber (professional trades person) will hopefully do refresher courses (CPD) every few years to ensure he/she is up with building regulations etc and maybe to satisfy any insurance policies, I need to learn monthly on what is new and what has changed in my own profession.

*I have to say though that just because I do extra work to stay at the top, this does not mean others do, and this is the difference between quality and average when you hire a digital marketing professional, the barrier to entry to my profession is actually zero, but the quality that we represent is there for all to see in a portfolio of work, testimonials, case studies and results from SEO etc, so due diligence is needed, you never really know what you are getting with a trades person or anyone else, unless they come recommended.

So when you minus all the continual professional development that I put into my work (digital marketing constantly changes) which I do not get paid for, then you can see that I feel I represent amazing value for money, especially when I am in the business of making you money, not just fixing a leak, that arguably you could have sorted by watching a YouTube video most of the time…:)

*Not having a go at plumbers in particular though you do get a good deal remuneration wise in my opinion (by and large), and hey, you deserve it too.

Answering the question more specifically:

I am going to start the answers with what I deem to be important areas of web design to quote on and they are in no particular order.

So what might you typically pay for a web project?

1) Initial Consultations

I always offer a free 30-60 min consultation where I ascertain the project needs and deliver a quote based on this, sometimes this is only done by email but still takes the same sort of time to produce.

2) Basic Website Needs and Costs

On a basic level you need to ask what will your website require at a bare minimum?

  • Blog
  • Static pages (how many, what)
  • Share buttons (social)
  • Ability to change structure
  • On page SEO
  • Advanced functionality (plugins)
  • Content (written, images, designs)
  • E-commerce
  • Video/media
  • Analytics

There are many other options that go into deeper technology to do with websites such as schema mark up data, advanced analytics, personalisation, bespoke web apps etc, but let is keep things general for this article.

3) What You Bring To The Table

Does you or your company already have lots of unique wording for pages (important of for SEO), images, photos, designs?

Do you have a deep understanding of what you require with a tick list that needs filling?

Will you need to be hand held at the cost of time and resources for the person or company supplying you with the project?

Do you need training material/time with experts to manage the website or are you savvy enough to learn from YouTube or reading around?

4) Redesign or Totally New Design

Are you looking to keep things similar in look and feel or are you needing a new branding exercise that will come under the website redesign, i.e new colours, new fonts and messaging etc.

If so who is doing this and who will communicate what is needed?

What CMS are you using, will you be using WordPress, Drupal, Joomla, an E-Commerce option such as Magento?

Or are you seeking a static HTML website or a basic landing page.

Whatever you are seeking, I would budget no less than £1-2k for your project to get something that works well and you will be proud of.

5) General Design Options

Are you looking to reinvent the wheel or stick to tried and tested layout options, do you need a template that offers ease of development and has already been tested across browsers or are you looking at a bespoke design with associated time (coding and testing) and design costs needed.

6) Useability and Interface Design

Who will be testing and designing the interface of your new website, are you going for uber menus with dynamic content (video, contact forms).

Do you have some ideas that will need phasing in and deciding on between many people?

7) Programming and Functionality

Who will be coding your website and what standards are you working to and language/CMS are you using?

Do you need specific web apps that need to be bought and customised or made from the group up?

8) How Bespoke You Need To Go

Are you happy with a template or need a full bespoke design?

9) Maintenance/Security/Hosting

Who has considered the security aspect of the website, updates, backups, notifications, general security?

10) Promotion/Advertising

So now you have a new website how are you going to drive traffic to the site, PPC, SEO, advertising in print, radio TV?

Expect to pay about £200-1000+ per month for high quality SEO/Content marketing, for my SEO prices click here.

For PPC take a look at my fees here for indicative pricing, some go by % of spend others use other metrics, I keep things simple and effective for all and use the % model.

I would say that in order for a small business to start with a PPC campaign you would expect to pay around £75+ for monthly management fees and then add your budget on top of this. Though I, like many others would also require a set up fee for the service.

11) Project creep

Like in a military campaign (mission creep) projects morph and alter all the time, this has to be accepted and understood prior to signing agreements.

I charge by the hour so my client can then decide to do what they want, and I can accommodate them, rather than end up having to do more work than anticipated and my client expecting me to do it for free or me billing them an unexpected additional fee for work they had not anticipated.

Transparency is key to ensure that project creep does not lead to project pain, heartache and fall outs.

Overall costs

I think what I am trying to get at here is that the cost I (or anyone else) provide you for a website is not the cost of that website, there are so many factors external that will also add up to costs associated with the project.

The more people who are involved the more per hour you will need to pay for all those to take their role, making decisions, going through processes etc, all takes time and money.

Also the more you are involved in meetings (or members of a team) the more it is indirectly costing you as you are not earning at these periods, or directly having to pay hourly fees to those involved the process.

Taking a look at my pricing page as a ball park list for WordPress and Magneto site using a template approach, you can see that I start from around £1k.

Benefits of Freelance V Agency:

Using an agency model I can pretty much guarantee that the fee for the quality I provide (and if you go bespoke) will start at somewhere around the £6-10k mark, often around £15k +.

Why?

The amount of people they will want to involve on the project (good and bad), the overheads of the company and the need for the company to grow, all mean the client foots the bill but has the luxury (assuming they are not fly by nights) of a well oiled machine at their disposal, (for a price).

The Personal Touch Costs Less:

I add value as projects progress with ideas and tips, and in many cases just as part of our working relationship (you get to know me well when we work together).

This kind of hand holding and care for the client is very rare in my profession.

An agency will charge for every second beyond the first introduction meeting, which I offer free also, and having used agencies in large cities who are highly respected in the UK I can tell you that I was offering them advice on many areas of the site and overall marketing strategy.

The choice is yours, but I hope the above helps you work out your options and gives you some indication of what to expect price wise.

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Anthony Munns

Anthony Munns

Anthony Munns at Freelance Web Designer
I am a Freelance Web Designer and Digital Marketing Professional. Contact me today using the various methods you see and let us start discussing your next project. I offer Web Design (WordPress and Magento) High quality SEO and PPC, and Animated Explainer Videos and Strategy.
Anthony Munns

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