Freelance Pay Per Click Service
Pay Per Click (PPC) is the option to pay for traffic by a method of bidding on keywords on a marketplace that will offer you results in search engines based on your page content, money offered and quality of your advert.
My Freelance Pay Per Click advertisement services can include:
- Paid search strategy
- Campaign setup
- Campaign management
- Increased ROI
- Reduced CPC
- PPC landing page
- Increased paid traffic
- Increased sales & leads
- Ad copyright creation
I have managed many large scale PPC campaigns and often have been brought in to see if PPC set ups have been implemented correctly in the first place.
In all cases I have been able to positively optimise various areas of their PPC campaigns or totally start again when campaigns had been incorrect in the first place and increase their cost per click or conversion, in a nutshell I have saved all my clients money and increased their bottom end in sales.
Google Adwords Qualified Partner:
I have studied and professionally practised PPC for so long now that I have taken various exams that prove my competence and am now a highly regarded Google Adwords Certified PPC Partner.
This means that I am able to grasp how to manage simple and complex PPC demands and set them up in a way that ensures your money goes as far as possible and your conversion or target goals are optimised so as to maximise your PPC budget.
I have experience in managing large e-commerce, financial services, local businesses, and many other types of businesses successfully.
Other advertising channels
I am also an expert in emerging and social channels and have run successful campaigns for the UK’s leading chain of gyms and also the worlds leading online teat manufacturer.
This means I can set up advanced Twitter adverts, Facebook advertising, YouTube advertising and manage these campaigns with full reporting, where possible I can integrate into your existing analytics for a bigger picture of ad spend and ROI.
PPC Fees & Terms
Some indicative pricing, (90% of my clients fall into these fees).
Per campaign set up fee of £320, which will include up to 10 ad groups and 50 keywords or terms in each group, no creative input. (design etc).
eg: For 3 different types of optimised campaigns; 1 Search + 2 Search and Display (no creative from me, using your own assets) I would charge you £960 to set up, I’d also offer a 10% discount for this for bulk purchase and this would be a one off fee for campaign set up.
There would also be my monthly % fee for proposed ad spend paid upfront:
All fees are payable in advance, month to month with an ongoing management fee after set up of.
For a £500 – £1000/mo client, I’d bill a minimum fee of £170/mo then the highest figure up to 30% of spend to £1000.
For a £1000 – £2,000/mo client, I’d bill the minimum of £250 then 20% of spend.
For a £2,000 – £7,000/mo client, I’d likely bill 15% of spend.
For a £7K – £20,000/mo client, I’d likely bill 12% of spend.
For a £20K+/mo client, I’d likely bill 8% – 10% of spend.
I say likely as there are some factors that may cost extra such as retargeting, copy writing on an ongoing basis, reporting beyond the basics.
These would be classed as bespoke campaign style set ups and be charged at £320 per set up.
For account re-factoring, I charge a minimum additional initial fee of £400.
Strategies implemented for PPC management service
I take time to learn what keywords will help you achieve your goals, with new business the usual desire from this area.
Quality copy text:
I even provide a copy writing service that will aim to convert as many clicks as possible at the right price, make no mistake one word can make or break an advert. I like to be clear about benefits and calls to action, and if needed a little creativity.
Displaying sponsored ads:
I will help create banner ads based on your website or other graphics that we can use to re-target and display as brand awareness or for clicks on various websites related to your service or product.
Knowing your competitors’ strategy:
One vital area that I also look at is establishing what your competition are up to, what they are bidding on and where we can get some quick wins and also some long terms success. I use leading professional technology to deliver these insights and ensure that from the begging we are on solid foundations.
I provide fully transparent high quality reports and analytical data so you can assess the ROI and other factors on the campaigns that I manage and work out what eras you may want to look into later or invest more money in.
I will have a finger on the pulse regularly to tweak and ensure we are paying the right amount to obtain your desired cost per click, cost per acquisitions or other targets that have been defined. Different times of the day, topical items on the news, plus a plethora of other reasons all lead to spikes and dips in the cost of a click, this needs to be factored in for any professional campaign.