Web Design and Digital Marketing Glossary of Terms
Here I will provide a useful glossary of web design and digital marketing terms so you can understand what is offered in my packages a bit clearer if areas of web design and online marketing are unfamiliar.
Content Management System
WordPress, Drupal, Joomla are popular CMS systems, some would argue that Magneto lies in this set also as you manage contact from within the technology and system. Basically a CMS allows a lay person to add text, change areas, create new blog posts, pages, rearrange menus and other functional areas from and easy to use interface and a simple login, most newbies need a bit of training which is why I offer an hour for free (video) with every contract.
WordPress is an excellent choice clients who want to manage a website via a stunning user friendly intuitive pane, WordPress is fantastic for so many websites, with WordPress you can build blogs, news sites, business type sites, portfolio creative type sites, landing pages, e-commerce sites, the truth is WordPress has most of it covered.
Where WordPress has some areas lacking in a large scale powerful e-commerce website, this deficit is not a trouble for Magento which powers some of the worlds leading e-commerce stores. Why? Put simply it is a beast of an e-commerce CMS and allows you an untold amount of power to control many aspects of an online store through an easy to use admin panel.
WordPress calls added functionality via software ‘plugins’ and also uses ‘widgets’ to place these on the webpage. Magento tends to use the word ‘extensions’ and ‘widgets’. Either way, these bits of software are created to add specific requirements to a site and range from contact forms, SEO, image based, video, social, coupons, dynamic content and many other specific added value functionality that will enhance your site and offer you ways of giving you or your visitors extra options.
Search Engine Optimisation
Search Engine Optimisation
is a way of ensuring that your site is as visible as possible for certain search terms that you wish to obtain traffic from. This consists of on page and off page work that is aimed at maximising the traffic for these chosen keywords and phrases.
Pay Per Click
Pay Per Click
is a method of advertising that offers clients that chance to pay for clicks on your website for specific terms that you bid for. I can help you get clicks from Google, Bing, and Yahoo marketplaces so you can maximise your chances and get the most affordable results. This service is highly complex and is also used for brand awareness where you pay for impressions and not clicks, this can be useful for making clients area of a new product or service for your brand.
Animated Explainer Videos
offer a unique and highly effective way to communicate difficult to understand concepts, service or products, they work on three levels, visual, story telling and auditory. Stimulating all three of our communication senses; eyes, brain and ears means that we retain and comprehend what is told much more clearly, and so an animated character driven story works wonders for this kind of promotion/communication.
The art of blogging is more in-depth and powerful than many realise. In a nutshell a blog is often used to tell news, opinion as well as educate readers. When writing a blog it is key to work out if you can benefit from SEO writing, and also to ensure that you are semantically laying out your writing to be easily digested and read by search engines. I used to write my own blog at Mobile Inquirer
which I grew to 250,000 page views per month in 6 months, what I learned about blogging over that 1st year was beyond valuable, the power of blogs has always been immense, but they need to be delivered right, and with careful forethought on categories, topics and editorial policies as well as agendas on content creation, research and delivery.
I am a respected Freelance Web Designer
. A freelancer web designer is usually a self employed worker who works on short and long term contracts for clients in whatever sector brings the work or niche that the the freelancer decides they want to operate in. Freelance contracts mainly consist of just the freelancer, though like me, I also have trusted partners/teams who are generally also freelancers that I can tap into to ensure my clients are offered a wide range of specialist services.
Get a quote, from a digital expert. Welcome to your new partner.
Tap into my 8+ years of digital marketing experience and let me help you with your project and marketing ideas. Contact me today.