Freelance Search Engine Optimisation (SEO) vs Agency SEO service
When it comes to SEO (Search Engine Optimisation) I have to say I am seemingly gifted with an ability to deliver a high quality Freelance SEO Service that gets results.
But all this SEO stuff is mumbo jumbo, how do I know I am getting a good service?
With any profession (and SEO really is that complex), you are faced with a brand new language.
Like a doctor, a plumber, a coder, or mechanic, any person who does a complex job, words (language) will be involved that make layman uncomfortable.
I get you. When my car needs servicing, I historically hated the thought that some unscrupulous mechanic was going to bait me in then do me over with words and nonsense I had no guarantee was truth.
Now I have found a trusted mechanic I know is not into that tactic I am happy that I need not work about my car as I pay a fair price for what is actually needed, he has no vested interest in ripping me off and I am happy that I can simply let my mechanic do his job.
All my clients equally know I am both affordable, trusted and get the results they need, so they stick with me with my SEO service.
SEO Agency V Freelance?
I am not in any way saying that an agency model is no good, I just know that many agencies that tout themselves as SEO experts are in fact sales guys with a team who are interested in one thing, your money.
The barrier to entry to this profession is zero, so I would simply air on the side of caution with who you choose. Then there are web agencies that offer SEO and again they outsource this to other teams, many of which can be dubious, the reality is that true SEO experts are very rare indeed. Rocking horse s**t anybody!?
Benefits of freelance SEO
What I find with freelancers is that you get a more personal service, and there is less likely to be a business model based on making the most out of clients, dont get me wrong we all need to earn money but we are driven by another force usually than just the bottom line.
When I take on a client I ask them what they want to achieve and if I feel I can help them within a budget I offer, then I will go about the task of optimising the site, factors such as the quality of the site as it stands will be assessed at this point.
In all honesty it is often a really good time to start a fresh with a new website as many are just not built to be optimised easy (on page) and this makes life harder for general (SEO) search engine optimisation, it really is not just about links in to your site, SEO has gone much more toward content marketing and having valuable and relevant content on your site will help you greatly.
The Choice is Yours
Of course when it comes to buying anything the choice will be ultimately yours, but knowing a little more about what the service may help you make a more informed choice that should better suit your requirements.