What makes Magento the must have choice for serious e-commerce stores?
I have developed with Magento for over 4 years now and have learned how sophisticated this system is and what depth it offers retailers online.
Being open source by nature, the Magento platform allows anyone to choose this option for free, and with a skilled designer and developer you can create the perfect store that suits your requirements.
As the platform is open source you will not find it difficult to fine experts globally to develop bespoke plugins/extensions and themes, or you can in many cases benefit from highly developed themes and extensions/plugins to add functionality to your site.
Famous brands that have chosen Magento for their online stores include:
- Christian Louboutin
- Men’s Health
Search Engine Optimisation is an area that must be considered prior to a choice being made on the platform for you website. With Magento you get a platform that offers high quality options related to SEO out of the box. With controls over all areas of a product and page in terms of mark up and descriptions and meta tags, you will have no problems in ensuring that your site is optimised for SEO as you build your product set.
Magento’s flexible and open API means that you can add integrations with many other platforms, from accountancy to product management many of the most popular applications that you may need to use often already have an integration module, widget or extension that you can use, most are free though some may be part of a subscription service. Where no extension exists it is often possible to hire a developer to add a specific bespoke functionality that you require for a reasonable fee.
The Magento feature set is huge and is one of the main reasons that many find that this platform is the perfect choice for their store. The last think you want is to get to a stage where your store and the hard work you have put in to promote it ends up not being able to deliver what you set out to offer. This can happen with less feature rich platforms, but not with Magneto, this is why it is the trusted platform for some of the worlds leading online stores.
As is the case with most large open source options, Magento is well documented via online forums and in the community at large. With a huge amount of developers, programmers and Magento experts out there it is a huge advantage to be part of an eco-system of support that can help you at any stage of the life-cycle of your online store.
Magento allows users to decide on their own hosting service meaning you are not tied into a hosting service provided by the platform and gives you flexibility to do what you need in time. I must stress though that Magneto hosting is not best on shared hosting due to speed requirements and safety and security, budget at least twice what you would normally pay for normal high quality hosting, i.e from £50-80 + per month, I offer a stunningly high quality hosting package for £50+ per month.